October 21, 2019

The Creative Spark: New interview collection coming this fall

Creative people have a certain spark: a brightness in their eyes, an inquisitive way of looking at the world, a desire to make things. But that spark doesn’t reside solely in people seen as creators. It’s in all of us, just waiting to break out.
In this collection of interviews with some of the most creative people of our time — musicians, authors, explorers, and chefs — these makers speak about what drives them, what helps them to see the world in fresh ways, and what inspires them turn their visions into art.
During the past decade, Michael Shapiro has interviewed some of our most creative luminaries. Yet it’s not simply that Shapiro has had access to so many supremely talented people — it’s that he gets them to go deep. These interviews serve as a gateway for each one of us to chart our own creative paths, enrich our lives, and bring our true selves into the world.

The Art of the Interview, Book Passage, Aug. 2016

Have a script but be spontaneous too: Write questions in a narrative order to give the interview flow, but be spontaneous too. Let new questions be triggered by what the interviewee says.

Avoid judgment. This is crucial. If a subject feels judged in any way, he or she will almost certainly shut down.

Listen! This is one of the most important, most obvious and most overlooked interviewing skills. It’s easy to think about what you’ll ask next, but some of the most illuminating segments of my interviews come from spontaneous interaction. Stay with your subject and follow him or her into unexplored territory. My interview with Pico Iyer is an example of this. As they say in Vegas: “you must be present to win.”